body · dm sans 16 · 520wI design mobile apps and web products that feel clear, calm and local, from the first wireframe to the last pixel.
I'm a UI/UX designer based in Georgia, specialising in mobile app design and end-to-end product experiences. I blend research, strategy, and craft into products that feel both purposeful and beautiful.
My approach is iterative and detail-obsessed, from the first user persona to the final interaction prototype. I work in Georgian and English, with a particular passion for inclusive, localised digital products.
A selection of recent projects: each one a different challenge, a different context, the same commitment to quality.
A conceptual healthcare app that turns booking a doctor in Georgia from a chain of phone calls into a few calm taps.
A concept e-learning platform designed to help people learn new skills in a clear, structured, and motivating way.
Every project follows the same disciplined framework, adapted to the problem, never to a template. Here's how I move from ambiguity to a product people love.
Before a single wireframe, I immerse myself in the context: stakeholder interviews, competitive audits, analytics review, and most importantly, talking to real users. The goal is to separate symptoms from root causes and define the exact problem worth solving.
Research gets distilled into actionable design direction: personas, journey maps, problem statements, and success metrics. This is where gut feeling meets evidence. I align teams around a shared understanding before any design work begins.
Low-fidelity sketches, rapid wireframes, and structured design critiques. I explore broadly before committing, testing five directions to find the one that's genuinely right, not just the first that looks good. Divergence before convergence.
High-fidelity UI built component by component in Figma: a coherent design system, not a collection of screens. Typography, colour, spacing, and motion all work in service of the experience. Every state, every edge case, every interaction is considered.
Interactive prototypes go in front of users before development. Moderated usability tests, A/B experiments, and accessibility audits surface friction that feels invisible on a screen but breaks real journeys. I iterate until the design earns its confidence.
Developer handoff with annotated specs, redlines, and asset exports, then I stay close through QA. Post-launch, I track real usage data, gather feedback, and recommend iterations. A shipped product is the beginning, not the end.
Have a product to design, a team to join, or just want to talk craft? I'd love to hear from you.