Concept Project · Self-Initiated

MediApp
Georgia

A conceptual healthcare app that turns booking a doctor in Georgia from a chain of phone calls into a few calm taps.

MediApp Georgia welcome and onboarding screens
Project name
MediApp
Location
Georgia
Category
Healthcare
Year
2026
01
Onboarding and chat screens of MediApp Georgia
01 · Project Overview

WHAT IS
MEDIAPP GEORGIA

MediApp Georgia is a conceptual mobile application designed to simplify how people in Georgia access healthcare services.

The app allows users to:

  • Book doctor appointments
  • Search for clinics based on location and services
  • Explore doctors by specialty, experience, and availability
0
Taps to book an appointment
0
Core screens designed
0
Medical specialties covered
0
Weeks, concept to prototype
02
02 · Problem & Solution
Problem

Booking a doctor shouldn't be this hard

Getting a doctor's appointment in Georgia still means phone calls, hold music, and guesswork, if the clinic even has a website. People don't know which doctor is available, what their specialty covers, or how long they'll wait.

Solution

One place for every appointment

MediApp Georgia brings clinic search, doctor profiles, and appointment booking into one place, built for how people in Georgia actually use their phones. No calls, no guesswork. Find the right doctor, see their availability, and book in minutes.

03
03 · Research

STARTING WITH
REAL EXPERIENCES

Before designing any screens, I wanted to understand what booking a doctor actually feels like from the patient's side. This research is small and early, and I'm treating it that way: a handful of real observations that shaped my questions, not proof of how every patient experiences healthcare.

Early-stageExploratory2 participants
Research goal

To understand how people move through a healthcare visit, from the first search to the waiting room. How they:

  • find doctors
  • book appointments
  • receive appointment information
  • handle payment and confirmation
  • find their way once they arrive at a clinic
Research approach

Early-stage, exploratory research. It is not a formal study. It draws on:

  • Personal observation of my own healthcare experiences
  • One informal conversation with my grandmother
  • Real situations, described as they happened

With a sample this small, I read everything below as signals to explore, not findings.

Participants

TWO PEOPLE, SO FAR

Participant 1
MYSELF

First-hand experience booking and attending appointments, including one for my child.

Participant 2
MY GRANDMOTHER

An informal conversation about how she finds out about doctors, and a long wait at the clinic.

Real observations

WHAT HAPPENED, AND WHAT IT MIGHT MEAN

Each card keeps the two apart: first what I experienced or heard, then what it might point to. Each is one person's experience.

Participant 1 · Scenario 1

Booking an ophthalmologist appointment

What happened
  • I called the clinic and waited about 15 minutes for someone to answer. It was a general hotline.
  • I was transferred to the ophthalmology reception, then pointed to one ophthalmologist's assistant.
  • I called the assistant repeatedly through the day. About 3-4 hours later, they called back from a different number.
  • Available dates and times were given verbally. By then I had forgotten which time suited me best.
Early signal

This suggested the booking was spread across several people and calls, and that choosing a time is hard when slots are only spoken, never seen. Potential opportunity: a visual way to compare available times.

Participant 1 · Scenario 2

Booking for my child

What happened

I tried to book a doctor's appointment for my child. Nobody answered the phone for two days.

One experience. I'm not assuming it is typical.

Early signal

This raised a question: when patients can't reach the clinic, how do they know whether their request is being handled at all?

Participant 1 · Scenario 3

Paying online, then arriving

What happened

I paid online before going to the clinic. At reception, staff asked whether the visit had already been paid for. In my experience, I had already completed the payment online, but the payment status still had to be clarified at reception.

Early signal

This suggested a gap between the online and in-person parts of the visit. It raised a question about how clearly payment and appointment status are shown, so patients don't have to confirm things they believe are done.

Participant 2 · My grandmother

Finding doctors and waiting at the clinic

What happened
  • She mainly hears about doctors through advertisements. She doesn't always know who works where or what kind of specialist someone is, and she can't always write down the details quickly enough while the ad is playing.
  • She once waited in a very long queue alongside other older patients.
  • Some patients were arguing with the assistant about the wait.
  • Patients coming for laser procedures were called separately, and those coming for examinations or check-ups were handled separately. Several patient flows shared one waiting area.

This is only what she described. I'm not judging how the clinic organises its work.

Early signal

This suggested doctor information can be hard to capture and come back to. It also raised a question: can patients tell where they are in the visit and what happens next? Long waits can create frustration, and different appointment types make the flow more complex. Potential opportunity: an easy way to find a doctor and save their details.

Emerging themes

EARLY PATTERNS TO EXPLORE

Five themes from two participants. They are worth exploring further, but they are not yet validated.

01
Fragmented appointment booking

Booking moved between a hotline, a department and an assistant, and one request went unanswered.

Source: P1 · Scenarios 1, 2
02
Hard to compare available times

Times were spoken over the phone, so there was nothing to weigh against my day.

Source: P1 · Scenario 1
03
Online and in-person steps feel disconnected

A step I had finished online still had to be confirmed at the desk.

Source: P1 · Scenario 3
04
Finding and remembering doctors

Details heard in advertisements were hard to capture and revisit.

Source: P2
05
Unpredictable waiting and clinic flow

A long queue and several patient flows in one waiting area. Worth exploring whether patients can tell what comes next.

Source: P2
Research to design

OPPORTUNITIES THIS POINTS TO

These come from my observations. They are design opportunities, not features anyone asked for.

Time slots were given verbally and were hard to compare
Visual appointment availability instead of verbal time slots
Payment status had to be clarified at reception
Clear appointment and payment confirmation
Doctor details heard in ads were hard to note down
Centralized doctor profiles and information, easy to save and revisit
No way to tell whether a booking request was being handled
Better visibility into appointment status
The order and flow of a clinic visit was unclear
Clearer information about the patient's next step
Next research step

Next, I would interview more patients to see whether these patterns repeat across different ages and healthcare experiences, and which ones were specific to my own. What holds up will shape the next iteration of the design.

04
04 · User Persona

Built only from Participant 1, my own experience in the Research section. It is a snapshot of one person, not a typical user.

PARTICIPANT 1
Myself · a parent
Early research1 person
Who

I book healthcare appointments for myself and for my child. Nothing here comes from outside the four situations I recorded.

How I booked

In these situations I started by phoning the clinic. For one visit I also paid online before going.

What I was trying to do
  • Book an appointment with a specific specialist.
  • Book a doctor's appointment for my child.
  • Pay online and arrive without having to prove it again.

These are the tasks I was doing, not a wish list.

What got in the way
  • About 15 minutes on hold, then transfers: hotline, ophthalmology reception, one doctor's assistant.
  • Repeated calls. A callback 3-4 hours later from a different number, with times given verbally. I forgot which one suited me.
  • Two days without an answer when booking for my child.
  • Payment already completed online, but still asked at reception whether it had been paid.
Opportunities this points to
Visual availability Appointment and payment confirmation Booking status

Design opportunities, not requests I made.

What I don't know yet

This is one person's experience. I don't yet know which of these needs other patients share, or how people of different ages book and pay. That is what the next round of interviews is for.

05
05 · UX Thinking

DESIGNED TO
REDUCE FRICTION

Healthcare is stressful, and my research kept pointing to friction: calls, transfers, times that were only spoken. So I used one guiding principle: remove friction. If a step added confusion, I cut it, and I aimed to keep booking within three taps. These are design intentions; they still need testing with real patients.

01
Accessibility First

High contrast, large touch targets and Georgian-language support, designed with older patients like Participant 2 in mind.

02
Radical Simplicity

Every screen presents only what the user needs at that moment. Nothing decorative, nothing extraneous.

03
Building Trust

Doctor profiles show experience, patient count, reviews and rating before booking, so patients can judge who they are seeing.

04
Fast Navigation

Designed so booking a doctor takes three taps from the home screen.

05
Reduce Friction

Saved doctors and a universal search are designed to cut repeated searching for returning patients.

No calls. No guesswork. Just book.
06
06 · Mobile Screens

EVERY SCREEN CONSIDERED.
EVERY INTERACTION REFINED.

Welcome and onboarding splash screens

Welcome & Onboarding Splash

The first two screens form the app's opening brand moment. The onboarding splash builds emotional connection with a filled heart and a single "Get Started" button. The authentication entry follows with a minimal, centered layout: a heart outline, the app name and a Georgian-language tagline.

Filled heart signals healthcare at first glance
Georgian-language tagline sets a local tone from the start
Two clear CTAs make the next step effortless
Home dashboard personalized overview screen
From researchTheme 04 · Finding and remembering doctors

Home Dashboard: Personalized Overview

The main hub of the app. A personalized blue header greets the user by name and houses a universal search bar, the fastest path to any content. Below, upcoming consultations surface as cards for quick access, followed by a specialty icon grid and doctor listing.

Personalized greeting makes the app feel personal from the first screen
Three content zones cover all primary user intents
Persistent tab bar anchors navigation throughout
Date selection and time slot picking screen
From researchTheme 02 · Hard to compare available times

Date Selection & Time Slot Picking

The booking flow splits across two scrollable zones on a single screen. The top half displays the doctor's profile with trust signals (years of experience, patient count, reviews, and rating), followed by a monthly calendar. Time slot chips appear in a 3-column grid as the user scrolls.

Trust metrics shown before booking, so patients can judge before they commit
Georgian day abbreviations for full localization
Color-coded chips communicate availability at a glance
Replaces the times I was only told over the phone with options I can see and compare
Doctor discovery and listing screen
From researchTheme 04 · Finding and remembering doctors

Doctor Discovery & Listing

A scrollable list of available doctors, each presented as a card with photo, name, specialty, star rating, working hours, and a direct booking CTA. A heart icon lets users save favorites for quick access later.

Rating and hours visible without tapping in
Favorites enable a saved-doctors shortlist, so a doctor heard about once is easy to find again
Card-per-doctor pattern is familiar from health apps
Ongoing and completed appointment management screens
From researchTheme 01 · Fragmented appointment booking

Ongoing & Completed Appointment Management

The "My Consultations" section organizes all appointments into three tabs: Ongoing, Completed, and Cancelled. Ongoing appointments show cancel and reschedule actions inline; completed ones replace these with a "Leave a Review" prompt, closing the feedback loop while it's fresh.

Three-tab structure cleanly separates appointment states
Inline cancel/reschedule reduces steps for the most common action
Each request has a visible status, unlike the booking that went unanswered for two days
Medical specialties browse grid screen
From researchTheme 04 · Finding and remembering doctors

Medical Specialties Browse Grid

A full-screen grid of medical specialties, each represented by a distinct outline icon inside a soft blue circle. This icon-first approach keeps the screen scannable, removing the need to read each label in full. The 4-column grid accommodates 16+ specialties without scrolling.

Every specialty has its own unique outline icon
Helps patients who are unsure what kind of specialist a doctor is
Not designed yet

Two themes from the research have no screen yet. I'm keeping them visible rather than leaving them out, and they are first in line for the next iteration.

  • Theme 03 · Online and in-person steps feel disconnected. A clear appointment and payment confirmation the patient can show at reception.
  • Theme 05 · Unpredictable waiting and clinic flow. Clearer information about the patient's next step once they arrive.
07
07 · Typography & Color

Why a serif typeface became the right choice for a modern Georgian health application.

Noto Serif
01
Georgian script coverage

Noto was built to eliminate missing glyph boxes across all writing systems. Georgian Mkhedruli renders with matching weight and rhythm alongside Latin, which is extremely rare in serif families.

02
Medical authority

Serif typefaces carry institutional trust: hospitals, prescriptions, academic papers. In a health context, the choice signals seriousness and credibility without a single word of copy.

FFFFFF
Pure White
Base canvas and surface color. Provides clean breathing room for cards, modals, and input fields and ensures the blue accent palette reads with maximum clarity and contrast.
137FEC
Azure Blue
Primary brand color. Conveys energy, trust, and action, used for CTAs, active states, links, and key interactive elements throughout the app.
607280
Cool Gray
Neutral supporting tone. Applied to secondary text, captions, placeholders, icons, and interactive states, keeping the interface calm and readable without competing with primary.
000000
Midnight
Primary text and high-contrast surfaces. Anchors the visual hierarchy with maximum legibility, used for headings, body copy, and dark backgrounds in components.
08
08 · UI Components & Iconography

A CONSISTENT
COMPONENT
LIBRARY

Buttons, chips, favorite toggles, doctor cards, and a full outline icon set. Each medical specialty gets its own hand-picked glyph rather than a generic placeholder.

MediApp Georgia UI components and icon set
09
09 · Reflection

WHAT I'D DO
NEXT

What I learned

Even a small piece of research gave the design concrete problems to solve: times that were only spoken, requests with no visible status, doctor details that were hard to keep. Keeping observations and interpretations apart helped me avoid claiming more than two people can tell me.

Next iteration
  • A + button in the bottom nav bar, so a new booking can be started from any screen.
  • Screens for Themes 03 and 05: a payment confirmation patients can show at reception, and a clear next step once they arrive.
  • Interviews with more patients of different ages, to see which patterns hold beyond my own experience.
  • A usability test of the booking flow, to check whether three taps works in practice.
UX/UI Case Study

THANK YOU FOR
READING

See More Work Get In Touch
hello.janinab@gmail.com  ·  Georgia